Marc McDermott

Tip of the week – knowem.com

Posted on 10. Oct, 2009 by Marc McDermott in SEO

So we want to hop on the social media train, but do not really have a clear understanding of how to do so.  Whether you’re marketing your own brand name, it is vital to obtain the vanity url for your brand on all the major social media and social bookmarking sites. 

First of all, let me quickly explain what a vanity URL is.  Put simply, it is a custom url for a profile/page that includes either your keywords or brand name.  For example, my brand name is East Coast Sports.  I can claim a profile URL on facebook that is facebook.com/eastcoastsports.  It is a great way of branding and even possible to take up spots in the SERPS.

So on to my tip of the week.  How do I know if my brand name vanity URL is even available? Knowem.com.

KnowEm checks the availability of your brand name, user name or vanity URL on 120 popular Social Media web sites.

Just type in your brand name, and knowem will query all the major social media web sites that offer vanity URLs.  There is a premium service that I have not used yet, but it will essentially register your brand’s vanity URLs for you on select sites.  Might well be worth looking into.