Resume

Marc E. McDermott

Email: marc@marc-mcdermott.com
Web: www.marc-mcdermott.com

PROFESSIONAL PROFILE
An enthusiastic professional with extensive experience in online marketing, education, training, and IT-related fields.  A proactive individual with logical and entrepreneurial approaches to challenges while performing effectively within a highly pressurized working environment.

CAREER SUMMARY

Jun. 11-date              TransFirst MerchantExpress.com, NY U.S.A
Online Marketing Manager

TransFirst is among the nation’s premier providers of transaction processing services and payment processing technologies.

  • Reports to the Online Marketing Director.
  • Oversee online marketing programs and day-to-day activities of marketing channels and projects.
  • Analyze, evaluate and report online and offline marketing efforts; offer suggestions for improvements to drive site traffic and result in effective cost per acquisition investments.
  • Partner with Online Marketing Lead on marketing initiatives including promotion planning, online marketing campaigns, A/B & multivariate testing and new business opportunities.
  • Conduct market research to analyze competitors, understand customer needs and evaluate market penetration
  • Work with IT to build marketing dashboard that visualizes key performance indicators.

Jan. 11-Jun. 11         LexisNexis Martindale-Hubbell, NJ U.S.A
PPL Sr. SEO Specialist

Promoted from SEO Team Lead in the Agency business to champion the Pay Per Lead business with Attorneys.com and LawyerLocator.com.

  • Reports to Director of Web Services and Sr Director of Pay Per Lead Products.
  • Responsible for 25% of revenues generated by Attorneys.com in 2011.
  • Plan and execute strategic search engine optimization plans to increase traffic, visitor engagement and website conversion.
  • Collaborate with team members and key executives in sales, management, marketing and IT to translate business goals and metrics into actionable optimization activities.
  • Seek out and manage third party vendors specializing in content development, link building, social media, video development, press release distribution and website conversion.
  • Measure, analyze and attribute weekly website metrics including traffic, rankings, raw leads, revenue-generating leads and attorney lead match rates.

Nov. 08-Jan. 11         LexisNexis Martindale-Hubbell, NJ U.S.A
SEO Team Lead (Mgr.)

  • Oversee $3.9 mil in SEO campaigns for over 250 clients.
  • Reports to Senior Director of Business Operations for Martindale-Hubbell.
  • Manage 14 in-house SEO Specialists and Analysts who work as lead project fulfilment managers and direct point of contact for the duration of each SEO campaign.
  • Crafted and manage a client health meter utilizing key metrics including website traffic, rankings, leads, Specialist task hours and client renewal risk assessments for over 1000 SEO campaigns. Health meter used and referenced by account management team, over 50 SEO Specialists, SEO Managers, Director of Search, Senior Director of Business Operations, VP & Managing Director of Consumer Solutions and CEO of Martindale-Hubbell.
  • Involved in product planning, operation costs discussion meetings with executives, and department optimization.
  • Work with Director of Search & Social Media to develop reputation monitoring and management products.
  • Collaborate with fellow Department Managers to produce new SEO campaign workflows and SOP’s based on latest industry trends and best practices.
  • Serve as hiring manager and perform individual on-board training sessions for new employees on internal company resources as well as SEO 101.
  • Coordinate with Senior Specialists to execute group training sessions focusing on the latest SEO techniques, processes and best practices for over 50 SEO Specialists.
  • Evaluate and track internal content vendor projects to identify inefficiencies and provide process improvement recommendations.
  • Calculate and report weekly on client task hours completed, overdue tasks and employee utilization.
  • Analyze and monitor contractor payroll hours for P&L YTD, MTD and WTD for all SEO teams.
  • Promoted from SEO Specialist in November 2009 to SEO Specialist Level II; from SEO Specialist Level II in January 2010 to Senior SEO Specialist; from Senior SEO Specialist in April 2010 to SEO Team Lead (Mgr.)

May-Aug. 07        Hardens Ltd., London, United Kingdom
Online Marketing Liason

  • Developed advertising and newsletter graphics using Adobe Photoshop, Illustrator, and Flash CS3.
  • Managed design-management of high profile corporate accounts including Goldman Sachs, JP Morgan, Visa and The Economist, amounting to 70% of yearly revenues in 2006.
  • Worked with Marketing Manager to devise and draft promotional marketing materials for Harden’s online venue/conference finder.
  • Constructed two independent electronic newsletters per month.  Newsletters distributed to over ten thousand recipients and served as prime sources for advertising revenues.
  • Coordinated public relation activities including press releases and clear records of press contacts.

Jan. 06-May 07   PENTAX Medical Company, A Division of PENTAX of America Inc., NJ U.S.A
Education Assistant, Website Administrator

  • Administered education website, used to create universal marketing positions for customer service and outside sales force.
  • Developed interactive coursework for training and internal communication materials with the target audience being sales and company personnel.
  • Designed and published new layout for monthly company newsletter.
  • Collaborated with multimedia design agencies to create collateral materials for external customer use and internal employee training.
  • Developed and facilitated medical education programs for physicians and nurses, including clinical software training and device cleaning practices that effectively recover repair costs.

1999-date         A2 Web & Multimedia Design, NJ U.S.A/ Uttar Pradesh India
Co-founder

  • Entrepreneur who joined forces with skilled designer in India to establish a small-scale internet web and multimedia design company.
  • Consistently maintained a high-standard total commitment to quality through exceptional service, follow-through, and specific attention to detail which resulted in higher sales.
  • Grew business through effective business planning and innovative marketing.
EDUCATION AND QUALIFICATIONS
Bachelor of Science Degree – Business Administration
Ramapo College of New Jersey, Mahwah, NJ U.S.A
Major: Management – additional courses in International Business
Awards:  Winner and Team Lead of GLO-BUS – Global Business Strategy Simulation
Activities: RCNJ Intramural Soccer Director, Student Ambassador