Resume

Marc E. McDermott

Email: marc@marc-mcdermott.com
Web: www.marc-mcdermott.com

PROFESSIONAL PROFILE

An enthusiastic professional with extensive experience in online marketing, education, training, and IT-related fields.  A proactive individual with logical and entrepreneurial approaches to challenges while performing effectively within a highly pressurized working environment.

CAREER SUMMARY

Nov. 08-date        LexisNexis Martindale-Hubbell, NJ U.S.A

Senior Search Engine Optimization Specialist

  • Research key phrase search volumes, advertiser competitions, and geographically-targeting keywords on all major search engines.
  • Plan, create, and deliver strategic search engine optimization campaign plans for new and renewal clients.
  • Serve as lead project manager and direct point of contact for the duration of each SEO campaign.
  • Responsible for high search engine rankings on all contracted key phrases related to geographies and legal areas of practice.
  • Generate monthly website analytic and search engine ranking reports, including all traffic source statistics.
  • Execute group trainings focusing on the latest SEO techniques, processes and best practices.
  • Perform individual on-board training sessions for new employees on internal company resources as well as SEO 101.

May-Aug. 07        Hardens Ltd., London, United Kingdom

Online Marketing Liason

  • Developed advertising and newsletter graphics using Adobe Photoshop, Illustrator, and Flash CS3.
  • Managed design-management of high profile corporate accounts including Goldman Sachs, JP Morgan, Visa and The Economist, amounting to 70% of yearly revenues in 2006.
  • Worked with Marketing Manager to devise and draft promotional marketing materials for Harden’s online venue/conference finder.
  • Constructed two independent electronic newsletters per month.  Newsletters distributed to over ten thousand recipients and served as prime sources for advertising revenues.
  • Coordinated public relation activities including press releases and clear records of press contacts.

Jan. 06-May 07   PENTAX Medical Company, A Division of PENTAX of America Inc., NJ U.S.A

Education Assistant, Website Administrator

  • Administered education website, used to create universal marketing positions for customer service and outside sales force.
  • Developed interactive coursework for training and internal communication materials with the target audience being sales and company personnel.
  • Designed and published new layout for monthly company newsletter.
  • Collaborated with multimedia design agencies to create collateral materials for external customer use and internal employee training.
  • Developed and facilitated medical education programs for physicians and nurses, including clinical software training and device cleaning practices that effectively recover repair costs.

1999-date         A2 Web & Multimedia Design, NJ U.S.A/ Uttar Pradesh India

Co-founder

  • Entrepreneur who joined forces with skilled designer in India to establish a small-scale internet web and multimedia design company.
  • Consistently maintained a high-standard total commitment to quality through exceptional service, follow-through, and specific attention to detail which resulted in higher sales.
  • Grew business through effective business planning and innovative marketing.

EDUCATION AND QUALIFICATIONS

Bachelor of Science Degree – Business Administration
Ramapo College of New Jersey, Mahwah, NJ U.S.A
Major: Management – additional courses in International Business
Awards:  Winner and Team Lead of GLO-BUS – Global Business Strategy Simulation (2008)
Activities: RCNJ Intramural Soccer Director, Student Ambassador

KEY I.T SKILLS

  • Microsoft Office Suite, SPSS, Adobe Flash, Photoshop, Dreamweaver, Fireworks, Acrobat, Ulead Video Studio, FTP Software.